At Pilsner we have not changed since our beer was 1st brewed in 1926. Why? It's right there on the bottle?. "old style". Those are more than just words on a beloved label. Being true to who we are has kept our drinkers loyal and kept Pilsner from being a fad. And that's why our advertising, promotions and even our website have been done in the style of 1926- old style. Being true to who we are has kept our drinkers loyal and kept Pilsner form being a fad. The stagecoach on the label is not a band wagon..... the rabbit would not stand for it.