This beer came to fruition because we saw a gap in our portfolio and we wanted to increase our market share. Sometimes the truth hurts. But most often, it’s damn refreshing. The Truth Imperial IPA--the latest addition to our year-round portfolio-is a hop bomb of some of the most distinct Pacific Northwest hops available today. Its sharp hop bitterness begins with huge pine notes on the nose, which evolve into bright citrus (think grapefruit) and subtle stone fruit flavors.