You can sense it before he sets foot in the room and it lingers long after he's gone. Tight-lipped and stoic, this man isn't impressed with fads or trends. He prefers beers that are more like himself—serious, strong, and uncompromising. Beers like Lonerider. Let other brands cater to the whims of the crowd. Lonerider answers to the man who isn't afraid to drink like an individual, to the outlaw in all of us.