The Field Guide to Sponsored Films
May 09, 2017 7:00PM - 9:00PM at House of Wax
**Portions of the ticket sales to benefit the National Film Preservation Foundation**
Join the National Film Preservation Foundation to celebrate its newest project—an online Field Guide to Sponsored Films. From animated propaganda in Technicolor to a call for racial tolerance from Old Blue Eyes himself, Frank Sinatra, this selection of rarely screened shorts will surprise you, delight you, and hopefully make you think. Written by film historian Rick Prelinger in 2006, the original Field Guide to Sponsored Films brought attention to an overlooked mode of filmmaking, and cited more than 450 examples made by corporations, schools, medical organizations, religious groups, political entities, and more. Produced to record, orient, train, sell, and persuade, these films are now valuable as documentation of past places, events, and practices and as examples of changing styles of rhetoric. This spring the NFPF will be making more than 100 films featured in the guide available online for free and is kicking off the launch with this spirited selection of sponsored cinema on the big screen.
Special thanks to the Library of Congress, AV Geeks, and the Prelinger Archive for providing the digital copies for the screening.
The National Film Preservation Foundation is the nonprofit organization created by the U.S. Congress to help save America's film heritage. We support activities nationwide that preserve American films and improve film access for study, education, and exhibition. Established in 1997, the National Film Preservation Foundation was formed by Congress to help save America’s film heritage. To date the NFPF has helped save more than 2,290 films at 287 organizations.